Real estate companies need sharp domain names to attract clients and inform search engines of their website content. Say you run a real estate business called “Luxe Living”. You could, for example, choose the web address “www.luxeliving.com.au”, but this could leave the client guessing as to what kind of business you actually operate!
Instead, choosing a web address like “www.luxeliving.property” shows the user that they will be led to a website listing beautiful properties for sale. Because, after all, your web address is an essential marketing tool like SEO, content creation, social media and web design.
With this in mind, it’s important to know that your web address is key to your online success, and here are some reasons why real estate companies should choose the “.property” domain name:
- It informs prospects of your web content
When it comes to domain name registration, you want your prospects to know exactly what kind of content can be found on your website. As a real estate company, you are obviously looking to attract clients to both buy and sell properties. As such, you need a web address that is going to inform both buyers and vendors of your business operation.
Let’s go back to our “Luxe Living” example. A web address like “www.luxeliving. com” could leave your prospects confused as to what kind of business you run. Is it a clothing label? A furniture store? A yoga retreat? What is it? This confusion can easily deter prospects from actually visiting your website.
Instead, it’s important to make it perfectly clear what kind of business you operate through your web address. Therefore, the “www.luxeliving. property” web address is a true winner. Your prospects – both buyers and vendors – will know that they can enter that web address and find themselves on a site where they can search for properties or inquire about selling their current one.
Because, after all, there can always be an air of confusion about a website until it’s actually visited – but you can alleviate that confusion before prospects actually visit your site!
- It informs Google what kind of content you have, too
Search engines like Google love being able to identify a website’s content through its domain name. You know why this is good for your real estate business? Because the easier Google finds it to comprehend your website the more likely it is to rank your website higher.
Therefore, having a web address like “www.luxeliving. property” informs Google of what kind of content can be found on your website – property-related content. The search engine trawlers will see that “property” extension and think, “okay, well that’s the kind of content that can be found on this site and there is no confusion there”.
They will then likely rank your website higher as a result!
- It also looks very stylish
Because people are bored of the old “.com” and .”net” domain names that have been the go-to for so many years. The “.property” extension is a new, sleek and stylish web address that makes your website look sophisticated even before it is visited.
Combine this with a stunning website designed by a top class digital marketing agency and you have a winning formula for online real estate success.
The “.property” web address is simply perfect for real estate companies looking to amplify their website in the most stylish way possible!
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